our philosophy

cleverTV was formed specifically to assist media and production companies to capitalise upon revenue generating interactions with their readers and viewers.

Media has had to become increasingly interactive. Technology continually enables these interactions while consumers expect to participate, contribute and exert their individual and collective influence.

We are all of us in the process of adapting to these changes and increasingly coming to understand the impact on business models, means of remuneration and quality of service.

Change can be exciting and new, but it can also be threatening and confusing and difficult to incorporate.

Our job is to help our clients understand the opportunities and manage the threats that these changes to existing practice represent.

Beyond that, we understand that there are any number of reasons why it can be difficult to first implement and then profit from these initiatives.

Since 2002, we have structured the service responses and product offerings we provide to our clients around four key challenges: multi-platform content, interactive technologies, gaming/betting related legislation and response measurement.

We think it is necessary to manage all of these challenges in order that tactical initiatives can become a coherent and profitable interactive strategy.

We call this process 'Know Your Audience'.